founding membership · applications close October 16, 2026
a professional website for your business, and a marketing education for a student.
28th & Vine designs and hosts a personalized website for your business, sets up your Google Business Profile, and automates the two emails most small businesses never get around to sending. each founding membership also sponsors one student in grades 6 to 10 through a six-week marketing and branding program. you do not need to have a child to join.
membership is $3,564 paid upfront for the year, which works out to $297 a month, or $497 month to month. website design is included with the membership. there is no startup fee.
a word from lara
before the details, a minute from the person behind them.
an introduction from Lara. captions available on the player.
how it works
four steps, all by email.
- apply
tell us about your business in the form below. nothing is charged and no seat is reserved. Lara replies by email.
- enroll
accepted applicants receive enrollment and payment instructions, and a service agreement to sign.
- choose a direction, send your content
pick a starting direction from selected examples of Lara’s work, then send the words, photos and access we ask for.
- design, review, launch
Lara adapts the structure to your business with her creative direction. you review by email. delivery is scheduled once your content and access are in.
selected website work
a starting direction, adapted to your business.
clients choose a starting direction from selected examples of Lara’s existing website work. the structure is then adapted to your services, your story, your audience and your visual identity, with her creative guidance throughout. it is personalized website design rather than a build from a blank page, which is what keeps it affordable and keeps the quality consistent.
i wore many hats for JD for seven years: luxury real estate marketing and branding, and everything it takes to support a top producing agent while the business grew.
a personal website: design, build and hosting.
a shop website: design, build and hosting.
what your business receives
the online presence, handled.
both memberships include the same core services. the difference is only in how you pay and which student cohort your seat belongs to.
- a professionally designed website, up to five pages
home, about, services, contact and one more, laid out for a phone first. additional pages are quoted separately.
- creative direction and personalization
the structure is adapted to your services, your story, your audience and your visual identity, with Lara's guidance at each step.
- hosting through 28th & Vine
your site lives on our hosting for as long as your membership is active, with the security certificate handled for you.
- Google Business Profile setup or optimization
claimed, verified and completed properly, or tidied if it already exists. subject to Google's eligibility and verification requirements.
- an automated acknowledgment email
when someone fills in the form on your website, they hear back right away, in your name, while you are still at work.
- an automated Google review email
when a customer's work is complete, an email with your Google review link goes out, triggered through a process we agree on together.
additional website pages are quoted separately. hosting and the ongoing services require an active membership. the completed website is yours.
how your membership gives back
every membership sponsors one student.
each founding membership pays for one place in a six-week marketing and branding program for a student in grades 6 to 10. the seat is yours to give.
what students learn
- understanding a business and its customers
- developing ideas and using ai thoughtfully
- branding and storytelling
- scripting, smartphone filming and video editing
- applying constructive professional feedback
the final project
a marketing video for the student’s own business idea, or for a parent’s business. students who complete the program requirements earn a certificate of completion from 28th & Vine.
how it is delivered
lessons and assignments arrive as email links to online videos. submissions and instructor feedback are handled by email. after the first two foundational weeks, a student may work one week ahead. students need a smartphone and video-editing software; no paid ai or editing subscription is included or required.
where lessons use ChatGPT, its age requirements apply: students under 13 take part through an adult who conducts the interaction, and students 13 to 17 need a parent’s permission.
three ways to give the seat
- your own child
enroll an eligible student in your family.
- a student you nominate
a niece, a neighbor, an employee’s child.
- a student from the community
make the seat available and we place it.
meet lara
a working studio, and a teacher at heart.
i’m Lara Nelson. before 28th & Vine i worked in banking, led a creative school, and ran marketing for a luxury real estate brand. i have also homeschooled, which is where the idea of teaching this to students came from: the things i do for clients every week are things a twelve-year-old can learn to do well.
my work is websites, brand messaging, email campaigns, scripts, filming and storytelling, for real businesses with real customers. the sites above are that work.
28th & Vine is a faith-based studio. for me that shows up as stewardship of what a client trusts me with, service to the people behind each business, creativity as something to be practiced, and a conviction that knowledge is for sharing. the student program is the part of this i am proudest of.
filming and storytelling
an example of the kind of professional filming and storytelling the student program teaches in its own smaller way.
two membership options
the same services and the same seat. choose how you pay.
founding enrollment closes October 16, 2026, or when the available places are filled. each cohort has ten student seats.
annual membership
$3,564paid upfront, annually
equivalent to $297 per month
- sponsored student cohort begins November 11, 2026
- limited to 10 student seats
- all core business services and one sponsored seat
- website design included, no startup fee
billed once, in advance, for twelve months. hosting and ongoing services run for the paid period.
monthly membership
$497per month
month to month, no long-term commitment
- sponsored student cohort begins January 11, 2027
- limited to 10 student seats
- all core business services and one sponsored seat
- website design included, no startup fee
please read before choosing monthly. the sponsored student seat and course access depend on maintaining an active, paid membership. if you cancel, those benefits end when the paid membership period ends, even if the student’s course is unfinished.
clients own their completed websites. hosting and the ongoing services require an active membership. the full terms are in the service agreement accepted applicants sign before enrollment.
questions
the answers, plainly.
if yours is not here, ask it in the application and it will be answered in the reply.
do i need to have a child to join?
no. every membership sponsors one seat, and you decide who sits in it: your own eligible child, a student you nominate, or a student from the community. business owners without children are as welcome as anyone.
what is included in the website?
up to five pages, designed for your business and hosted by 28th & Vine, with your Google Business Profile set up or optimized, an automated acknowledgment email for your website form, and an automated email that sends your Google review link when a customer's work is complete.
additional pages are quoted separately. the review email is triggered through a process we agree on together.
how is my website personalized?
you choose a starting direction from selected examples of Lara's existing website work. that structure is then adapted to your services, story, audience and visual identity, with her creative direction throughout. it is personalized website design rather than a build from a blank page, which is what keeps it affordable and consistent.
when will my website launch?
delivery is scheduled after we have received the content and access the site needs: your words, your photos, and logins for your domain and Google Business Profile. once those are in, you will have a date. we do not promise a launch window before that, because a date without content is a date that slips.
who owns the website?
you do. the completed website is yours. hosting and the ongoing services, including the automated emails and the Google Business Profile care, require an active membership.
what happens if i cancel?
your membership benefits, including hosting, the ongoing services, and the sponsored student seat and course access, end when the paid membership period ends. that is true even if the student's course is unfinished, which matters most on the monthly membership. you keep ownership of the completed website.
the details of renewal and transfer are set out in the service agreement accepted applicants sign before enrollment.
what does the student create?
over six weeks the student works through lessons on understanding a business and its customers, developing ideas and using ai thoughtfully, branding and storytelling, scripting and smartphone filming and editing, and taking professional feedback. the final project is a marketing video for the student's own business idea or for a parent's business. students who complete the program requirements earn a certificate of completion from 28th & Vine.
what equipment or software is needed?
a smartphone and video-editing software. no paid ai or editing subscription is included or required. lessons arrive as email links to online videos, and submissions and instructor feedback are handled by email. after the first two foundational weeks a student may work one week ahead.
where lessons use ChatGPT, its age requirements apply: students under 13 take part through an adult who conducts the interaction, and students 13 to 17 need a parent's permission.
application
apply for a founding spot.
applications close October 16, 2026, or when the ten seats in a cohort are filled.
a few questions about your business and the seat you would like to sponsor. submitting does not charge you or reserve a seat; accepted applicants receive enrollment and payment instructions by email. we do not ask for a student’s name or birth date at this stage.